Net profit - 12.5 million rubles: Glubokoye dairy producers increase exports and develop their product range
125 percent compared to the same period last year — Glubokoye Dairy Canned Food Plant, increasing exports, confidently holds its positions in the foreign market.
For almost three years now, the enterprise has been at the head of one of the six agro-industrial associations (APO) created in the Vitebsk region by Decree of the President No. 70. About 6,000 people work at the processing plants and agricultural enterprises that are part of the association. Through joint efforts, the production of grain, meat, and milk is increasing, which allows the APO to produce high-quality natural products and occupy worthy positions both in the domestic market and outside Belarus. In January-September of this year alone, the association produced commodity products worth 193 million rubles, or 103 percent of the 2021 level, and received 340 million rubles in sales revenue — 113 percent compared to the previous year. How does the enterprise manage to increase production volumes and win tough market competition in the current conditions?
— Of course, there are problems, but through joint efforts and thanks to the financial support of the region and the district, the material and technical base of agricultural organizations is being strengthened by acquiring modern high-performance equipment, reconstructing and building dairy farms, milking parlors, beef cattle fattening shops, as well as erecting new facilities with accompanying engineering infrastructure. Currently, work continues in our five agricultural organizations: "Konstantinov Dvor", "Meretskiye", "Golubichi", "Dovatorsky", "Barsuchanka".
The number one task facing the entire team now, according to the head, is related to increasing production of mand meat in its own raw material zone and the efficiency of the livestock industry, which is currently the main "pain point" in the activities of the agro-industrial association. This is necessary for the full utilization of all links in the technological chain established in the association. Touching upon specific projects, Valery Dulinsky identified the most important ones for the period up to 2025. These include the reconstruction of treatment facilities at the head enterprise in Glubokoye and the cheese production workshop in Braslav, the technical modernization of the cannery and the construction of a new farm at UP "Mertskie". Its design is currently under development. It is planned that the facility with a milking parlor will be designed for 600 head of dairy herd, and its standard construction period, following the example of other standard facilities, will be one to one and a half years.
— We will try to include this facility in the state program for the construction of livestock facilities for next year. We have already submitted an application, — the General Director noted.
— Due to all sorts of restrictions, investment projects have become more difficult to advance. However, in terms of spare parts and repairs, we are managing. As for supplies, there are no problems. Our products are in demand in all accessible post-Soviet markets. The traditional markets of far abroad are the East and the South. The situation in Ukraine has led to a change in supply routes. Previously, our trade routes went mainly through this neighboring country. Now we are working through Russian ports and are waiting for our own to open. Thus, although the logistics scheme has changed its direction, our milk rivers still stretch far. And to feel confident in an ever-changing world, we always keep our finger on the pulse of events and work every day to build relationships with business partners.
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— This line will also be developed, new flavors are planned. And if there is demand, then there will be work, and the well-being of each of us.
In the plans for the near future is the development of a condensed milk line based on whey using Belarusian vegetable oils and fillers such as coffee, cocoa, and chicory. Trial production of this product has already been carried out. In the future, it is planned to produce condensed concentrated milk with partial replacement of milk with whey.
The secret to the popularity of Glubokoye products is simple, believes Deputy Director for Production Irina Vaskovich, — the taste qualities of the preserves. High standards set for this point evenin Soviet times, are preserved to this day. It is not surprising that the product sometimes becomes a subject of counterfeiting, which is periodically complained about by connoisseurs of sweet products. "We often hear that they bought our jar, but it turned out to be another manufacturer," shares Irina Vaskovich:
— The only thing that can be recommended here is to carefully read the label. Its color scheme may be identical, but the information is not. The manufacturer will definitely be indicated on the packaging, especially since even our products come in different designs. . For example, the diet series comes with a green label.
"SB"
For almost three years now, the enterprise has been at the head of one of the six agro-industrial associations (APO) created in the Vitebsk region by Decree of the President No. 70. About 6,000 people work at the processing plants and agricultural enterprises that are part of the association. Through joint efforts, the production of grain, meat, and milk is increasing, which allows the APO to produce high-quality natural products and occupy worthy positions both in the domestic market and outside Belarus. In January-September of this year alone, the association produced commodity products worth 193 million rubles, or 103 percent of the 2021 level, and received 340 million rubles in sales revenue — 113 percent compared to the previous year. How does the enterprise manage to increase production volumes and win tough market competition in the current conditions?
Attention to the Raw Material Zone
Sales profit amounted to 21 million rubles with a sales profitability of 6.3 percent, and net profit — 12.5 million rubles. This is a brief overview, in dry figures, of the economic situation of the association by General Director Valery Dulinsky:— Of course, there are problems, but through joint efforts and thanks to the financial support of the region and the district, the material and technical base of agricultural organizations is being strengthened by acquiring modern high-performance equipment, reconstructing and building dairy farms, milking parlors, beef cattle fattening shops, as well as erecting new facilities with accompanying engineering infrastructure. Currently, work continues in our five agricultural organizations: "Konstantinov Dvor", "Meretskiye", "Golubichi", "Dovatorsky", "Barsuchanka".
The number one task facing the entire team now, according to the head, is related to increasing production of mand meat in its own raw material zone and the efficiency of the livestock industry, which is currently the main "pain point" in the activities of the agro-industrial association. This is necessary for the full utilization of all links in the technological chain established in the association. Touching upon specific projects, Valery Dulinsky identified the most important ones for the period up to 2025. These include the reconstruction of treatment facilities at the head enterprise in Glubokoye and the cheese production workshop in Braslav, the technical modernization of the cannery and the construction of a new farm at UP "Mertskie". Its design is currently under development. It is planned that the facility with a milking parlor will be designed for 600 head of dairy herd, and its standard construction period, following the example of other standard facilities, will be one to one and a half years.
— We will try to include this facility in the state program for the construction of livestock facilities for next year. We have already submitted an application, — the General Director noted.
Canned goods and cheese are in demand
The main directions of development of the condensed milk plant are related to the expansion of the production of condensed milk and cheeses. Their range is already quite diverse. The number of product names produced is about 80. Demand in the external market is high. Therefore, the emphasis in the sales policy is on expanding the production of high-margin products — canned goods and cheeses. Dairy preserves, cheeses, milk powder, whey powder, and butter account for the largest share in exports. In total, in nine months of 2022, the enterprise exported dairy preserves worth more than 10 million dollars abroad. The growth rate of this indicator was 125 percent compared to the same period last year. The geography of supplies includes more than a dozen countries. Among the main partners are the Russian Federation, Kazakhstan, China, Azerbaijan, Georgia, and Israel. All work related to foreign contracts and projects is carried out taking into account the foreign policy situation, emphasizes ValeriY. Dulin'sky:— Due to all sorts of restrictions, investment projects have become more difficult to advance. However, in terms of spare parts and repairs, we are managing. As for supplies, there are no problems. Our products are in demand in all accessible post-Soviet markets. The traditional markets of far abroad are the East and the South. The situation in Ukraine has led to a change in supply routes. Previously, our trade routes went mainly through this neighboring country. Now we are working through Russian ports and are waiting for our own to open. Thus, although the logistics scheme has changed its direction, our milk rivers still stretch far. And to feel confident in an ever-changing world, we always keep our finger on the pulse of events and work every day to build relationships with business partners.
Gluboksky Standard
In the presentCurrently, Glubokoye dairy producers process about 16 percent of the milk from the entire northern region. "Quality is everything to us," they assure at the enterprise. And it begins literally at the entrance with the inspection of incoming raw materials, emphasizes laboratory assistant Elena Chepulan:
— Quality control is carried out for all milk arriving at the enterprise. Physicochemical parameters (density, acidity, fat content, etc.), antibiotic content, and other key indicators are checked. It's not difficult to work when you have the necessary knowledge and understand your personal responsibility for the reputation of the final product. The fate of the entire enterprise and the people who work here depends on its demand. Our team treats its work responsibly, which is why our products are in demand, especially the new ones.
Among the latest new releases is a line of condensed milk with added natural ingredients: "Cherry in Chocolate" in a can, and coconut and peanut condensed milk in a tube. Customers like them, notes shift supervisor of the canning workshop Tatyana Velichkovich with pleasure:
— This line will also be developed, new flavors are planned. And if there is demand, then there will be work, and the well-being of each of us.
In the plans for the near future is the development of a condensed milk line based on whey using Belarusian vegetable oils and fillers such as coffee, cocoa, and chicory. Trial production of this product has already been carried out. In the future, it is planned to produce condensed concentrated milk with partial replacement of milk with whey.
The secret to the popularity of Glubokoye products is simple, believes Deputy Director for Production Irina Vaskovich, — the taste qualities of the preserves. High standards set for this point evenin Soviet times, are preserved to this day. It is not surprising that the product sometimes becomes a subject of counterfeiting, which is periodically complained about by connoisseurs of sweet products. "We often hear that they bought our jar, but it turned out to be another manufacturer," shares Irina Vaskovich:
— The only thing that can be recommended here is to carefully read the label. Its color scheme may be identical, but the information is not. The manufacturer will definitely be indicated on the packaging, especially since even our products come in different designs. . For example, the diet series comes with a green label.
"SB"