The "Cornflower Land" project will unite over 300 tourist sites in the Vitebsk region
The project "Cornflower Land" implemented in the Vitebsk region will unite over 300 key tourist sites in the region. This was reported to a BELTA correspondent by the Department of Sports and Tourism of the Vitebsk Regional Executive Committee.
"Currently, the project is being implemented in twelve districts of the region, where about 150 cornflowers with QR codes are placed, i.e., at 150 tourist sites. When the 'Cornflower Land' action extends to the entire region, it will cover more than 300 sites," the department explained. "Additionally, within this project, we want to develop a tourist brand, connect it with the cornflower, because for years we have been recognized at international exhibitions by the cornflowers attached to our clothes (such elements must be present in the style of our delegation). And we are promoting this style. It is the unique feature of the Vitebsk region."
Tourists have already appreciated the convenience of using cornflowers with QR codes, by scanning which they can learn about the site and its history. The fact is that a person only needs to download the reading program. The user can scan and read the information without an internet connection. This format is particularly popular with individual travelers.
Cornflower guides will soon develop and place them in the districts that did not participate in the pilot project "Cornflower Land," the implementation period of which is 2021-2023. "Placing cornflowers is not a problem. The issue is to competently work out the text. It should not contain statistics, but artistically presented information that is interesting to the tourist. After all, they will not stand and scroll. It should be like this: minimum text - maximum information. We will need to help the districts in developing such information," noted the regional department of sports and tourism.
"BELTA"
"Currently, the project is being implemented in twelve districts of the region, where about 150 cornflowers with QR codes are placed, i.e., at 150 tourist sites. When the 'Cornflower Land' action extends to the entire region, it will cover more than 300 sites," the department explained. "Additionally, within this project, we want to develop a tourist brand, connect it with the cornflower, because for years we have been recognized at international exhibitions by the cornflowers attached to our clothes (such elements must be present in the style of our delegation). And we are promoting this style. It is the unique feature of the Vitebsk region."
Tourists have already appreciated the convenience of using cornflowers with QR codes, by scanning which they can learn about the site and its history. The fact is that a person only needs to download the reading program. The user can scan and read the information without an internet connection. This format is particularly popular with individual travelers.
Cornflower guides will soon develop and place them in the districts that did not participate in the pilot project "Cornflower Land," the implementation period of which is 2021-2023. "Placing cornflowers is not a problem. The issue is to competently work out the text. It should not contain statistics, but artistically presented information that is interesting to the tourist. After all, they will not stand and scroll. It should be like this: minimum text - maximum information. We will need to help the districts in developing such information," noted the regional department of sports and tourism.
"BELTA"