The specifics of regional media work and content promotion in the digital environment were discussed in Ushachi
– In the age of high-tech development, the information field is filling up at an incredible pace. The term "information warfare" has entered our vocabulary. In many countries, media are used as a weapon, which is, unfortunately, quite effective. Our task is to competently present truthful information for the benefit of people, society, and the state. The President also emphasized the role of the media at the media forum, noting that the future of the country depends, in part, on journalists. Today, the media are part of the state security system.
The Head of the Main Department of Ideological Work and Youth Affairs of the Regional Executive Committee, Marina Novitskaya, noted that the Ushachi district was not chosen by chance for the meeting of regional mass media. The district newspaper "Patriot" has one of the highest subscription rates in the republic per capita – 225 copies per thousand inhabitants. Every fourth person in Ushachi subscribes to it, and the newspaper is read in every family.
– The information space is changing dynamically. Time constantly demands new approaches from the media. The number of information flows and their means of expression is growing, which means that the need for competent selection and interpretation of events and facts, and for analyzing their causes and possible consequences, is also increasing.
We live in a competitive environment: hundreds of periodicals and TV channels are available to consumers. That is why regional media are developing and promoting their own high-quality content, – concluded the chief ideologist of the region.
Dmitry Sinyavsky, an expert in design and layout, senior lecturer at the Department of Periodical Press and Web Journalism of Belarusian State University, who prepares analytics for the Ministry of Information in his field, gave a generally positive assessment of the development dynamics of regional media in the Vitebsk region.
Chief editors of regional media shared their developments and experience in specific areas with their colleagues. Thus, Elena Kirillova, chief editor of the district newspaper "Golos Rossonshchiny", spoke about the creation and promotion of a district Telegram channel. Currently, the newspaper has over 1.7 thousand subscribers in the messenger, while the population of the region is slightly over 8 thousand residents. Andrey Pankrat, chief editor of the district newspaper "Vestnik Glubochchiny", conducted an analysis and spoke about journalists' work with problematic and critical materials, and interaction with local authorities on resolving pressing issues raised in the regional media.
Diana Kurilo, chief editor of the newspaper "Vitbichi", shared her experience of cooperation between the editorial office and the expert community – analysts, the deputy corps, representatives of civil society, and heads of enterprises and organizations.
The creative forum of regional journalists continued with a press tour of the Ushachi district. Read about why you should visit and what you can see in this beautiful corner of the Vitebsk region in the upcoming issues of "Vitebskiye Vesti" or watch the video on our social media.