Vitebskhlebprom has established the production of a branded handmade loaf
When creating the recipe, OJSC "Vitebskhlebprom" technologists used their extensive experience in making scalded bread, the baking traditions of which at the enterprise have been around for almost 40 years, and modern technologies. "Karavai Pridvinya" turned out to be fluffy, soft, aromatic, with a rich sweet and sour taste, and the total weight of this beauty is 2.2 kg.
"This is handmade bread, it is prepared on a long-fermentation sourdough, and the full production cycle takes more than 20 hours. That is why we produce it in small quantities and make three dough batches per shift. Currently, we sell it in cut form in our own retail chain, and we bake whole loaves to order. In St. Petersburg, "Karavai Pridvinya" was liked by both the jury and the participants of the "AgroRus-2022" exhibition, which ended a few days ago, so the novelty, almost fresh from the oven, ended up on the podium, receiving a gold medal, which makes us very happy. The loaf-bread also visited Pskov during the Vitebsk region days and also received positive feedback from the holiday guests," noted Tatyana Kovalenko.
The enterprise produces two types of the new product – honey-scented and regular; both also have spices added. Whole loaves are decorated with the "Vitebskhlebprom" logo or a Belarusian ornament, and this pattern is preserved on the crispy crust.
The new development by Vitebsk bakers appeared thanks to the initiative of the Chairman of the Vitebsk Regional Executive Committee, Alexander Subbotin. The bread-karavai is intended to become a kind of calling card of the Vitebsk region, as it is planned to be used to welcome delegations from far and near abroad.
