Vityaz will develop its own network of electric charging stations under the ISKRA brand
The ISKRA network will feature charging stations with capacities ranging from 7.2 kW to 200 kW for alternating and direct current. The devices are designed to supply electricity to vehicles of all makes and other types of electric traction transport. The creation of an independent brand for the development of a new business direction for the enterprise is intended to solve several marketing objectives. The use of such a model allows the company to work with an audience different from the consumers of goods under the parent brand VITYAS, and to minimize the influence of the main brand on the promotion of the new service direction.
"Vityaz" aims to master the niche of so-called slow chargers. Network facilities will be installed in residential areas, business centers, and other locations where it is possible to leave a car parked and simultaneously connect it to an electric charging station. The joint-stock company has begun developing the new service direction in Vitebsk, where it has launched two charging stations in test operation near its own production site. The immediate plans include the opening of the first branded electric charging station in Minsk and several more facilities in the residential areas of the capital.
The company has developed and is completing the testing of its own mobile application, which can be used to access the service and pay for it. Access to the ISKRA network charging stations is provided by contactless cards designed for a specific amount of kWh. They can be purchased at the network stations or at the Vityaz technotrade center. In addition, the enterprise is preparing to provide round-the-clock online support for the ISKRA network, and will also develop communication with electric car drivers to improve the quality of service and determine directions for further development, specialists added.
At the same time, Vityaz will continue to cooperate with the national charging infrastructure operator RUP "Belorusneft", to which it supplies high-tech products under the Malanka brand.
Vityaz has been developing the production of electric charging stations for electric transport since 2017. Today, the enterprise has about 20 models of various modifications, which are constantly being improved. In cooperation with Belorusneft, the enterprise is working on creating a universal complex with a capacity of up to 350 kW, which allows for simultaneous and rapid charging of several electric vehicles and electric buses.
Vitebsk Television Plant "Vityaz" was founded in 1976. In 2010, the enterprise was corporatized with a 100% state share in the authorized fund. Today, OJSC "Vityaz" is a diversified enterprise, developing about 20 types of activities, including the production of television and household appliances, medical equipment, electric charging stations and other high-tech products, as well as a wide range of production services. More than 1.2 thousand people work at the enterprise.