«CHOICE OF THE YEAR 2025» WINNERS ON THE STAGE OF THE KUPALA THEATRE
A theater begins with a coat check, and "Choice of the Year" begins with professional marketing research.
This year, the official award ceremony "Choice of the Year 2025" was held within the walls of the theater for the first time. The venue was not chosen by chance. A theater reflects the reality hidden behind masks. The project's goal is to find real leaders hidden behind beautiful brands and advertisements. To find real leaders and provide clear guidelines for consumers.
Thousands of people participated in the professional marketing research. More does not mean better or more plausible, and the principle of representativeness clearly illustrates this. Its essence is that a small part selected for analysis (e.g., surveying 1000 people out of 10 million) must replicate the structure of the whole (by age, gender, income, etc.). A non-representative sample leads to distorted results and erroneous conclusions.
Therefore, our research is based on the principle of representativeness, and we do not need to survey hundreds of thousands of people to obtain an objective result.
Guests of the ceremony were greeted by the sound of a hang drum, a piano and violin duet awaited them at the reception, and after that, everyone was invited to the hall, and the real show began. Bright performances by artists, inspiring words from the jury, happy smiles of the winners, flashes of photographers – the atmosphere of the event was filled with a sparkling mood and joy.
And now, let's move on to the list of the best.
"Choice of the Year 2025" title:
FOOD AND DRINKS
Mineral Water – DARIDA
Meat Product Manufacturer – BREST MEAT PROCESSING PLANT
Meat Semi-finished Products in Dough – MEAT POCKETS
Mayonnaise – KAMAKO
Eggs – ABC
Ketchup (Belarusian Production) – ABC
Mustard – ABC
Horseradish – ABC
Fruit Puree and Desserts – ABC
Fruit Puree in Pouches for Young Children – AGUSHA
Belarusian Chocolate – KOMMUNARKA
BEAUTY AND HEALTH
Belarusian pharmaceutical manufacturer – PHARMALAND
Laxative medicinal product (Belarusian production) – LACTULOSE PHARMALAND
Antifungal medicinal product for thrush – FLUCONAZOLE PHARMALAND
Bar for combating iron deficiency – GEMATOGESHA
Deodorant-antiperspirant for women – REXONA
Pharmacy chain – DOBRYYA LEKI
Store of medical equipment, beauty and health products – BELMEDTECHNIKA
Medical laboratory (private) – HELIX
PET PRODUCTS AND SERVICES
Pet store chain – DOCTOR VET
CLOTHING. FOOTWEAR. ACCESSORIES
Second-hand store chain – MODA MAX
Specialized lingerie store chain for women and men – MILAVITSA
Jewelry and watch store chain – ZIKO
Belarusian jewelry manufacturer – ZORKA JEWELRY FACTORY
HOME APPLIANCES AND ELECTRONICS
Robot vacuum cleaner – XIAOMI
Online store of mobile phones, tablets and accessories – MTS
AUTO, MOTO, BIKE
Online store of auto-moto-bike equipment – AVTOVELOMOTO.BY
HOME AND REPAIR GOODS
Drain cleaner – 911
Modular kitchens – KUKHNI MODUL ONLINE
SERVICES. LEISURE AND ENTERTAINMENT
Bookmaker – BETERA
Online casino – BETERA
Casino – SHANGRI LA
Tour operator – TEZ TOUR
Digital agency – ARTOX MEDIA DIGITAL GROUP
Business leasing company – A-LEASING
Bank – BELARUSBANK
Banking card product – HALVA
Carsharing – HELLO
EDUCATION
English language courses – ENGLISHPAPA
SPORT
Mass sports event for amateurs (adult age category) – MINSK HALF MARATHON
Mass multisport event for amateurs (adult age category) – MINSK INTERNATIONAL TRIATHLON
BUSINESS
Private logistics company for organizing international transportation – RTL ALLIANCE
MEDIA
Music TV channel – EUROPA PLUS TV
Radio station – UNISTAR
Online guide to entertainment and city life – RELAX.BY
"Best Brand "Choice of the Year" title:
Antiseptic preparation for wound treatment and throat infection treatment – MIRROSEPT (2nd place)
Belarusian dishwashing liquid – KHOZYAYUSHKA (2nd place)
Online news portal – TOCHKA.BY (2nd place)
Combined medicinal product for relief of cold and flu symptoms – TRIALGIN (3rd place)
"Laureate "Choice of the Year" title:
Belarusian producer of strong alcoholic beverages – SYABRY PRODUCTION COMPANY
Dry-cured and air-dried sausages – BORISOVSKY MEAT PROCESSING PLANT
Belarusian preparation for the treatment of throat and oral cavity diseases – SEPTANGIN
Combined medicinal product for relief of ARVI symptoms – HERBION
Belarusian dishwashing liquid – CLEAN TONE
And, as promised, the top-5 rating in over 100 nominations can be found on the official website of the project.
*Medicinal products, medical services, medical devices, and medical equipment may have contraindications for use. Before use, it is recommended to carefully read the instructions for medical use, as well as the patient information leaflet of the medicinal product, and consult a doctor.