Traditional motifs, premium product: Vitebsk Carpets presented the best collections at BTI-2025 in Minsk
At the international wholesale trade fair for light industry goods BTI-2025, the northern region was represented by several enterprises, including one of the leading textile manufacturers in the country – Vitebskiye Kovry OJSC.
The company's stand featured samples with classic motifs, collections made of polypropylene yarns, and a premium collection with 80% wool content.
The Vitebsk enterprise focused on several aspects: classic design, product uniqueness, and the people who created the high-quality product. The stand became a true gallery of craftsmanship, showcasing the best carpet samples and information about the production leaders with their golden hands.
– Behind every carpet lies the labor, talent, and many years of experience of our craftsmen, which was important to show, – clarified Anna Chadaeva, Deputy General Director for Commercial Affairs. – The Vitebskiye Kovry stand also included products from our factory in Brest. The stand's performance was highly praised by exhibition visitors and industry experts. Potential foreign partners showed interest in the products. The successful completion of our participation was marked by a diploma – a worthy outcome and recognition of the quality of our products.
The business relationships established during BTI-2025 will allow Vitebskiye Kovry to increase wholesale sales volumes and expand its supply geography in the future, including markets in the Middle East.
– We view participation in such projects as an opportunity to present our brand internationally, demonstrate the continuity of generations and high quality standards, and strengthen our positions and business ties. It is an effective tool for direct promotion of goods in domestic and foreign markets, – emphasized Anna Chadaeva.
The manufacturer is already planning its international exhibition schedule for 2026, where it intends to make a strong statement.